Providing you a flexible platform to succeed in an everchanging financial landscape.

Whether you need a Mortgage Aggregator, Insurance Partner, CRM, or Fire and General partner, Link Financial Group has the solution. We believe support and choice go hand in hand. With over 30 years of experience supporting Kiwi advisers, our team of subsidiary companies specialises in setting you up for success.


Whether you want to be one of our branded advisers or use your own brand, the choice is yours.

Advice Link

Advice Link is our state of the art CRM system which has been created by advisers, for advisers.

Fire & General Link

Ring fence your clients with an in house Fire & General referal option.

Meet our Senior Management Team

Meet our Support Team