Providing you a flexible platform to succeed in an everchanging financial landscape.

Whether you need a Mortgage Aggregator, Insurance Partner, CRM, or Fire and General partner, Link Financial Group has the solution. We believe support and choice go hand in hand. With over 30 years of experience supporting Kiwi advisers, our team of subsidiary companies specialises in setting you up for success.


Whether you want to be one of our branded advisers or use your own brand, the choice is yours.

Advice Link

Advice Link is our state of the art CRM system which has been created by advisers, for advisers.

Fire & General Link

Ring fence your clients with an in house Fire & General referal option.

Providing New Zealand Financial Advisers with CHOICES for over 30 years.

Whether you are looking to become a Financial Adviser, an ex-banker, an existing adviser, have your own established brand or looking to join a reputable brand, we have choices! 

Operate under the LFG FAP licence or set up your own, we can offer compliance support for both. We have choices!

Competitive Aggregation pricing options, and once again, we have choices! 


What our Advisers say about us...


Joining Link Financial Group is simply the best business decision I have made for the future of my business. I think Link Financial Group is the best Aggregator in the market. The CRM is second to none, the support is fantastic (as are the people) and the pricing is fair and reasonable.


Trish Greenwood - Trish Greenwood Mortgage and Insurance


The culture at Link Financial Group is amazing. There is so much support given if you need it. We have an online chat platform call Workplace, where we brainstorm if an adviser has a tricky deal. I have learnt so much just from being part of this. The staff are fantastic to deal with, nothing is ever a problem. The PD Days are great. Fast-paced, informative and great to meet other advisers from around the country.


Anthea Livingstone - Mortgage & Insurance Link Christchurch

Our Partners